1
MAR
Challenge
LUKE
…AND LUKE
↘ Manifesto · 01
You belong here.
You belong here.
— even if you only ride twice a year.
It is a tribe for anyone who just loves their bike — that means the rider who cleans their bike the second they get home, and the rider who cannot wipe that smile off their face even from just thinking about their bike. Fast or slow. Everyone belongs.
Built by Luke & Luke out of a stubborn belief that bikes can be medicine for the mind — and that the people you ride with are the people who get you through everything else.
"Modern life keeps you wired in.
Riding rips the cable out."
Riding rips the cable out."
↘ Manifesto · Luke & Luke
F**k I Love My Bike.
Luke and Luke have been friends for over 30 years, from discovering bars and clubs, sailing, surfing, skiing and travel. They started learning how much riding can impact their lives back in 2010 when they started cycling together for fundraisers from Sydney to Wollongong and Sydney to Canberra.
After a break for family, they got their bike licenses in 2019 and realized riding is about writing and creating memories for a lifetime. Through adventure bike training courses, outback bike adventures and countless social riding weekends, they realized being part of a community gives a sense of belonging.
FILMB stands for F**K I LOVE MY BIKE because bikes can be the key that gives you connection to yourself, nature and other riders. This is why they are proud to work with Gotcha4Life, because no one should worry alone.
